Built for the pace of commerce: Howe, end to end

One product, not seven tools

Running a business that sells online usually means using one tool for each thing: one for the catalog, another for orders, a spreadsheet for prices, each channel's dashboard and something else for the store. Howe brings all that together in one place and adds an AI agent that does the long work.

The idea that ties it together is simple: the agent learns how you work (your minimum margin, your suppliers, your rules) and every task makes the next one easier. This post goes through the parts of the product, one by one.

Agent: it works the way you work

The agent reads the supplier's list, calculates the price with real margin and shows you every change before applying it. It also compares with the market, builds reports and schedules the routines you repeat. It's told in detail in An AI agent for your store.

Store: your business dashboard and your own store

The dashboard brings together, from Mercado Libre, Tiendanube and your own store:

• Period figures: collected sales, orders, average ticket and what's waiting, compared with the previous period.
• Pending items: orders to be paid and to ship, products out of stock or without a price and unlinked listings, each one click away from where it's solved.
• Sales by channel: which share of sales is from Mercado Libre, from Tiendanube and from your own store.
• Best sellers: which products take the sales of the period and how much each one contributes.

And you can also build your own online store from a template, edit it with the visual editor or by asking Howe for the changes, and publish it hosted on Howe. The whole path is in Build your online store, edit it with AI and publish it on Howe.

Code: to go further than the editor

An AI code editor on your store's theme: you ask for the change, see what it touched file by file, try it in the preview and only then approve it. You choose how much the agent does on its own in each session, and publishing always asks for your approval. More in Howe Code: an AI code editor for your store.

Integrations: your channels, connected

You connect Mercado Libre, Tiendanube and WhatsApp, and the Google suite is coming soon. The agent works with your real listings, prices and orders, and every change waits for your approval. How each one works is in Mercado Libre, Tiendanube and WhatsApp, connected to Howe.

Projects: a conversation with the agent

A project is a conversation with the agent. You ask for whatever comes up and it works on it in separate tasks, with your products, suppliers and files at hand. For a launch or a big change, the agent opens a task for each part and follows them; when they finish, it tells you what each one solved.

Tasks and autonomy: define it once

You define once how something is done and let the agent repeat it. You choose how much it acts on its own: ask you every time, follow your rules or apply everything. It's the brake that makes it possible to delegate without fear.

Who it's for

• Mercado Libre sellers: costs, prices and margins.
• Your own stores: a ready store you can edit with AI.
• Wholesalers and distributors: rules by type of customer.
• New businesses: from the idea to the first sale.

To see how each everyday problem is solved, there's the post Fewer spreadsheets, more business.

Built to handle your money

Howe touches prices and listings, so it's built with these guarantees:

• You approve. No change reaches your store without going through the change engine. You approve it from the web, your phone or WhatsApp.
• Everything can be undone. Every change keeps how it was before. One click and it's back.
• Autonomy with a brake. You choose how far it acts on its own. A price at which you'd lose money is never applied automatically, in any mode.
• Every organization, its own. Each business's data is isolated with row-level security in the database.
• Encrypted connections. The Mercado Libre and Tiendanube credentials are stored encrypted.
• There's a record. It notes who changed what and when. The log can't be rewritten.

The detail of each one is in How Howe protects your data.