Free, Pro and Ultra plans: what each one includes
What each Howe plan includes, what it costs, how the commission per sale works and how to choose yours.
How Howe is priced
Howe has three plans: Free, Pro and Ultra. You start with the basics at no cost and add the agent when you need it. Prices are set in US dollars (US$ 20 a month for the Pro plan and US$ 100 a month for Ultra) and shown in pesos as a reference.
On top of the plan's price, every sale in your Howe store pays a commission that gets lower the higher the plan: 1.5% on Free, 1% on Pro and 0.5% on Ultra. The commission is charged only on sales made in your Howe store. The rate is your plan's at the moment of the sale and stays fixed on the order: if you change plans later, it isn't recalculated.
The three plans, side by side
| Plan | Price | Commission per sale | Stores included | What it includes |
|---|---|---|---|---|
| Free | No fixed cost | 1.5% | 2 | Your catalog, your store and your orders, with no AI and no fixed cost. |
| Pro | AR$ 31,300 / month | 1% | 5 | Howe's agent works with you: prices, suppliers and listings. |
| Ultra | AR$ 156,500 / month | 0.5% | 10 | Everything in Pro, with five times the AI usage. |
Free: the essentials to sell, with no fixed cost
The Free plan is your catalog, your store and your orders in one place, with no AI. It includes:
- Catalog with variants and photos.
- Orders from all your channels, in one place.
- Publish and edit by hand on Mercado Libre and Tiendanube.
- Your own store from four templates, with a visual editor.
- Up to 2 stores, retail or wholesale.
- Every change is logged and can be undone.
The space for photos also depends on the plan: on Free you can store 2,000. The agent, competition analysis and the AI code editor come with Pro and Ultra.
Pro: the agent works with you
Pro costs US$ 20 a month and adds Howe's agent, which works with you on prices, suppliers and listings. It includes everything in Free and, on top of that:
- Howe's agent: chat, tasks and routines.
- Prices with real margin and supplier lists.
- Competition analysis.
- Reports: presentations, spreadsheets and documents.
- AI code editor for your store.
- Up to 5 stores and 10,000 stored photos.
What the agent does with all that is told in An AI agent for your store.
Ultra: the same as Pro, with five times the usage
Ultra costs US$ 100 a month and is built for working with the agent all day. The features are the same as in Pro. What changes is the AI usage, which is five times Pro's and renews every month; the store limit, up to 10 stores instead of 5; the photo space, 50,000; and the commission per sale, which drops from 1% to 0.5%, the lowest of the three plans.
How to choose yours
- Free, if you want to organize your catalog and your orders and have your own store, with no AI and no fixed cost.
- Pro, if you want the agent to read your suppliers' lists, work out your real margin, watch your competition and build your reports.
- Ultra, if you work with the agent all day and need more room to ask it things, or if you sell a lot in your Howe store and the lowest commission pays off.
Changing plans or moving to a lower one
You can change plans. If you move down, your published store stays published and you don't lose products, photos or orders: what the new plan doesn't cover, like the agent or the code editor, is locked but not deleted.
If you already have a store somewhere else
You can connect Mercado Libre and Tiendanube and manage them from Howe. The AI code editor only works on the store you build in Howe: for a site built elsewhere, write to us and we'll look at it as custom work. How the channels connect is in Mercado Libre, Tiendanube and WhatsApp, connected to Howe.
Currency and how to pay
Prices are set in US dollars. On the pricing page you also see them in pesos (AR$), as a reference, with a selector to switch between currencies. How payment works in Argentina we go over in the demo.