Fewer spreadsheets, more business: what Howe solves

Where so much manual work comes from

People who sell online often spend more time in spreadsheets and tabs than deciding what to do with the business. You need to know how much is left from each sale, keep prices up to date on every channel, watch what the competition is doing, see which orders need shipping and, on top of that, put together the reports. Each of those tasks is reasonable; all together they become a week.

Sellers use Howe to know how much they really earn, keep their prices up to date on every channel, build their store and spend more time deciding what to do next. This post goes over eight concrete problems and how they're solved, and closes with what changes depending on the type of business.

Eight problems, eight answers

Seeing the whole business at a glance

Mercado Libre, Tiendanube and your own store in a single dashboard: what you sold, what's waiting to be paid and shipped, and what's about to run out. Instead of opening three dashboards, you open one. If you want to go deeper, you ask the agent: "Show me how I did in September, with the real margin and the market."

Delegating the long work

Reading the supplier's list, recalculating every price and leaving the changes ready to approve is hours of work. With Howe you ask the agent, for example: "Upload ACME's new list and mark everything up to a 40% margin." You review the before and the after, and approve.

Knowing how much is left from each sale

The real margin is what's left after each channel's commission, shipping, taxes and the minimum price your rule asks for. Howe calculates it product by product and channel by channel. The question is simple: "How much profit do I make on each product, channel by channel?"

Looking at the competition before moving a price

Howe shows who sells the same thing, at what price and how much they sell, through Mercado Libre's official API. That way you move a price knowing where everyone else is. For example: "How's the market for silver hoop earrings on Mercado Libre?"

Keeping orders up to date

To be paid, to ship and delivered, in a single list, whether they come from Mercado Libre, from Tiendanube or from your own store. And the question of every morning answers itself: "Which orders do I have to ship today?"

Building a store that fits you

You start from a template, ask Howe for the changes and publish when you like it. If you want to go further, there's an AI code editor for your store's theme. A typical request: "Make the cover button purple and the title bigger."

Taking your numbers to a report

Presentations, spreadsheets and dashboards with your business's data, which stay in your Library and download as Word, Excel, PowerPoint or PDF. For example, a presentation with September's sales: how the month closed and what to do in October.

Trusting every change

None of this is useful if you can't trust it. In Howe you approve every change, everything can be undone and there's a record of who changed what. And the agent learns your rules: "Remember that I never sell below a 35% margin on Mercado Libre."

Schedule what you do every week

Some tasks aren't solved once: they repeat. With routines you ask in your own words when something runs and what it has to do, and you choose how much it does on its own: ask you every time, follow your rules or apply everything. An example: "Every Monday at 9 check the competition's prices and let me know if they drop more than 5%."

A solution for every type of business

If you sell on Mercado Libre

• Know how much is left from each sale, with the commission and shipping.
• Turn your supplier's list into your prices without touching a cell.
• See what price others sell at before moving yours.
• Find out what ran out of stock or has no price.

If you have your own store

• Build your store from a template, without writing code.
• Ask Howe for the design changes and see them before publishing.
• See how it looks on a phone while you build it.
• Have one store per brand, each with its own rules.

If you're a wholesaler or distributor

• Open a store for other businesses, with a minimum order and selling by the bundle.
• Decide who sees the prices and how buyers get in.
• Load the catalog all at once from an Excel or CSV file.
• Keep track of your suppliers, your purchase orders and what you owe them.

If you're just starting

• Build your first store step by step, with an assistant.
• Add your products one by one or import them from a spreadsheet.
• Know from day one how much is left from each sale.
• Let Howe remember how you work: your margins and your rules.

Which part comes with each plan

The dashboard, orders and your own store come from the Free plan. The agent (prices with real margin, competition, reports and routines) comes with the Pro and Ultra plans. The full detail is in Free, Pro and Ultra plans, and the complete tour of the product is in Howe, end to end.