Howe versus doing it by hand
What changes when you run your store with AI agents instead of spreadsheets and scattered dashboards
How it's done today
People who sell online usually run their business with whatever they have at hand: the supplier's price list in an Excel file, their own spreadsheet to work out what's left from each sale and a different dashboard for each channel (Mercado Libre, Tiendanube, their own store) where they change prices and check orders.
It works, but every step is manual, it repeats with each new list and it depends on the spreadsheet's numbers being up to date. Howe brings those tasks together in one place and puts an AI agent on the long work: it reads the list, calculates, proposes and waits for your approval.
What changes with Howe
Prices with your real margin
You upload your supplier's list (Excel, CSV or PDF) and Howe reads it, matches it with your catalog by SKU and works out your real margin on each channel, with the commission, shipping, taxes and VAT. Then it proposes the new prices with the before and the after of each one.
Competition
Howe looks at what other sellers list on Mercado Libre, at what price and how many they sell, through its official API, and keeps each analysis in a list so you can look at it again.
Reports
It builds presentations, documents, spreadsheets and dashboards with your business's data. They stay in your Library and you download them as Word, Excel, PowerPoint or PDF.
Your own store
You pick one of four templates, edit it in the visual editor or by asking Howe for the changes, and publish it: it's hosted on Howe, with its orders alongside those of your other channels.
Everything with your approval
The agent proposes and you approve. You choose how far it acts on its own, a price that loses you money is never applied automatically in any mode and every change keeps how things were before, so it can be undone.
Howe doesn't replace your channels
Howe connects with Mercado Libre and Tiendanube through each one's official API, with your authorization and without asking for your password. Your listings keep living on those channels: Howe reads your listings, prices, stock and orders and, when you approve a change, applies it there. It stores nothing about your Tiendanube buyers.
Comparison
Task by task
| By hand | With Howe | |
|---|---|---|
| Loading the supplier's list | Copy and paste row by row into each channel | You upload the Excel, CSV or PDF file: Howe reads it and matches it with your catalog by SKU |
| Working out the margin | Your own formulas to maintain, with each channel's commission entered by hand | Real margin per channel, with commission, shipping, taxes and VAT |
| Changing prices | Go into each channel's dashboard and edit one by one | It proposes the changes with the before and the after and, when you approve, applies them and keeps how they were |
| Watching the competition | Look up listings one by one | It looks at what's public on Mercado Libre through its official API and keeps each analysis in a list |
| Building reports | Build the spreadsheet or the presentation by hand | Presentations, spreadsheets, documents and dashboards with the business's data |
| Recurring tasks | Remembering to do them | Scheduled routines, with the brake you choose |
| Your own store | Build it somewhere else, apart from the rest of the business | Templates, a visual editor and AI editing, published and hosted on Howe, with its orders alongside those of your channels |
| Change control | Depends on who touched what and whether they remembered to say so | You approve every change, it's logged and it can be undone |
Capabilities
What each option can do. A check is something that comes with the plan; a dash, something that doesn't. The "By hand" column shows how it's solved today without Howe.
| Capability | By hand | Free | Pro | Ultra |
|---|---|---|---|---|
| Catalog with variants and photos | In a spreadsheet | Included | Included | Included |
| Orders from all your channels in one place | One dashboard per channel | Included | Included | Included |
| Summary of your sales with the channels together | Adding it up by hand | Included | Included | Included |
| Your own store with templates and a visual editor | In another tool | Included | Included | Included |
| Reading the supplier's list and matching it with your catalog | Copying and pasting | Not included | Included | Included |
| Real margin per channel | With your own formulas | Not included | Included | Included |
| Price proposal with the before and the after | By hand | Not included | Included | Included |
| Competition analysis on Mercado Libre | Looking up one by one | Not included | Included | Included |
| Reports, presentations, spreadsheets and documents | By hand | Not included | Included | Included |
| Scheduled routines | Remembering to do them | Not included | Included | Included |
| Asking Howe for the store's changes | Not included | Not included | Included | Included |
| AI code editor for the store's theme | Not included | Not included | Included | Included |
| You approve every change and it can be undone | Depends on who does it | Included | Included | Included |
| AI usage | Not included | Not included | Included | 5x Pro's |
Availability and pricing
Howe has three plans. The catalog, orders and your own store come from the Free plan; the agent, competition analysis, reports and the AI code editor come with Pro and Ultra.
| Plan | Price | Commission per sale | Stores included | What it includes |
|---|---|---|---|---|
| Free | No fixed cost | 1.5% | 2 | Your catalog, your store and your orders, with no AI and no fixed cost. |
| Pro | AR$ 31,300 / month | 1% | 5 | Howe's agent works with you: prices, suppliers and listings. |
| Ultra | AR$ 156,500 / month | 0.5% | 10 | Everything in Pro, with five times the AI usage. |
Prices are set in dollars and shown in pesos as a reference. See all the details on the pricing page.